By Clay Adams
After his last Kickstarter failed to fund, Jerry knew he needed to expand his marketing efforts if he wanted his new campaign to succeed. So, heeding the old Henry Ford maxim that “Stopping advertising to save money is like stopping a clock to save time,” he decided to go all in on Facebook ads.
The only question was: “Would it work?”
Before he launched again, Jerry took a long, hard look at what went wrong last time.
“The biggest lesson I learned from my last failed campaign was that you can't launch with no audience. I thought that the same people that backed me in 2012 would come out to back me five years later. I...
It was the final week of his campaign for DIARY OF NIGHT, and the funding total sat at a seemingly insurmountable $2,000 shy of his goal. With the clock ticking, Will had a difficult choice to make: cancel the campaign and try again later, or double down on his efforts to secure a win at all costs.
Will dug deep and doubled-down.
Will had already tried—unsuccessfully—to fund DIARY OF NIGHT once, so the thought of cancelling didn’t appeal to him. But the task ahead seemed daunting.
“That last week was brutal. By this point, I was nearing exhaustion, and still had around $2,000 to go to meet the goal. I still had hope, though. I had a backer that I knew I could depend...
After years of posting her comic, THE VELIGENT, online, she was ready to launch her first Kickstarter and put it into print. But as she built out her campaign, too many fears swirled around her head.
What if she didn’t make her goal? What if she overlooked an important detail? What if there was a hidden expense she hadn’t accounted for?
What if, what if, what if…!
She shouldn’t have been so worried.
The phenomenal success of Melody’s Kickstarter just goes to show: it’s never too soon to start building your audience.
“We have been publishing my art for about forty years, so I have a following… I have also been posting the...
by Clay Adams
If you’re TALES OF THE TWELVE STARS writer Albert Lim, you go indie.
…Indiegogo, that is.
When comic book writer Albert Lim discovered Kickstarter isn’t available in Malaysia, he wasn’t surprised.
“Finding venues and events where I can sell my books is a challenge… While they do exist in Malaysia, many of them are not very well-known.”
But he didn't let lack of access to the number one crowdfunding platform stop him from launching his book. Albert buckled down, did his research, and found that one site was available to him: Indiegogo.
She’d never run a Kickstarter campaign before, and the learning curve was steep. Everything leading up to the launch was new, stressful, and humbling. And she didn’t like the feeling of vulnerability that comes with launching a campaign.
“I shy away from success,” she says. “I shy away from asking for things. I have to get over that.”
In a big way.
What do The Order of the Stick, Steve Lichman, and Penny Arcade all have in common?
They were all popular webcomics long before becoming six- and seven-figure Kickstarter campaigns.
Because of these comics—and projects like them—Amélie knew that...
After drawing five issues of TART, the indie comic about a time-traveling demon hunter, Kevin's TART co-creator, artist Ludovic Sallé, decided to make a career change away from illustrating comics...
Right in the middle of a story arc.
Instead of getting down, Kevin got down to work.
• How Kevin recovered from losing his artist collaborator and took bold action to find a replacement.
• How he grew his audience between issues—and during the dreaded Kickstarter dead zone.
• The one crowdfunding technique Kevin won’t try again.
First things, first: Kevin needed an artist.
And he decided to go bold.
“We met Karl Moline, the incredible artist who...