It was his first campaign, and he wanted to keep his costs down. Lucky for him, he was an artist as well as a writer, so he could mostly produce the book—and various rewards—by himself. But with the bulk of his mid to high level tiers built on original artwork, the campaign’s success depended on how people reacted to his art.
And if people didn’t like it?
He was going to have serious problems.
For Michael, it all started with a plan—a business plan.
“My goal here was to be able to kickstart not only this comic, but the second half of my career, one where I could do nothing but focus on my own...
They’d just hired a new art team to help relaunch their flagship series, THE LAST EMBER, and the costs were mounting. This time, the husband and wife publishing team would need to raise far more than they ever had before.
As they set out to hit their highest goal to date, they couldn’t help but wonder…
Would they make it?
Like many indie creators, Lisa and Brant took on far too many projects in their early days as publishers of Last Ember Press. And while they are still struggling with some of the choices they made when the company was young, one benefit is that it allowed them to grow their audience over...
He’d launched multiple campaigns on Kickstarter, slowly but surely growing his audience. Cross promotions with other creators helped him reach people who are already active on Kickstarter, and he was adept at scheduling podcasts to promote his projects.
But Shaun couldn’t shake the feeling that he could be reaching more people. He didn’t feel comfortable with Facebook ads just yet, so he knew he was going to have to try something different in order to expand his reach.
That’s when he decided to go live.
Shaun decided to test a “live launch” strategy as part of his Talos of...
He’d added an “I’ll Write Your Comic” tier to his Kickstarter, and it was immediately picked up by a stranger. Now Andrew was worried about where his words would end up, and what kind of market it might be pushed to. He hadn’t anticipated the stress the tier would cause—or how much a hotly-contested presidential election in the U.S. would suck the oxygen out of his campaign.
As his Kickstarter for DAMSEL FROM D.I.S.T.R.E.S.S. entered its final 48 hours, he wondered:
“Did I make a huge mistake?”
Despite his concerns, Andrew had set himself up to do well with his latest campaign. In the lead-up...
His campaign for ROBIN HOOD: The Legend of Sherwood had hit the dreaded “Dead Zone”, and now, not only was his project not seeing any new pledges, but backers were cancelling, sending his funding total backwards.
With his Facebook ads not doing much to bring in new backers, he had to wonder:
Would his campaign make it?
As with anything, the seeds for Jeff’s ultimate success were planted well before he hit launch. When it came time to prepare for his latest campaign, Jeff made an important decision:
“This project was not aimed exclusively at kids, like my first one, even though they share the same...
In a typical year, Bill might attend 35 - 40 shows a year. The schedule has been grueling, but it allowed him to build an audience for his superhero comic KINETIC.
But with the world changing and online purchases becoming the norm, Bill knew he needed to try his hand at crowdfunding. The only question was...
Would his audience follow him?
Bill's approach to building his audience through cons had been successful so far. The only problem? He had no way of reaching them outside the convention hall.
“At my first conventions, I didn’t even...
After her first Kickstarter campaign for THE ALCHEMIST OF AURILLIA failed, she knew she had a lot of work to do to get the relaunch funded.
With a community at her back and a plan for success, it was time to roll up her sleeves and make it happen.
One takeaway from Melissa’s failed campaign was that her audience wasn’t big enough to support her goals. So she immediately set out to remedy that using Facebook ads.
“Paid ads are very tricky—you really have to know what you’re doing. Thankfully we have Ad Launch as a resource, and I’ve done a lot of...
A few days after he hit launch on the campaign for his art book, BRIGHT IDEAS, DARK MIND, the COVID19 crisis escalated. One week later, the forced shutdowns and work closures began, affecting his wife's employment.
With his immediate financial future uncertain, Ryan nearly doubled the hours at his day job, leaving significantly less time for running the Kickstarter campaign.
And as the world fell apart around him, he wondered:
Does this campaign even have a chance?
Putting together an art book had long been a dream of Ryan’s, and now that...
It was only a day before his Kickstarter launch, and he was having a serious case of the jitters.
Like many creators, Dan had doubts and fears about his upcoming campaign.
But unlike most of them, he knew exactly where to go for help.
We’ll get back to that pre-launch freakout in a minute. But first, let’s take a look at Dan’s journey.
His comic ODYSSEY, INC started life on Webtoon, where’s he’s been posting for a year and a half, giving his readers value with the free episodes. Dan used that goodwill in a smart way:
“I post weekly on WEBTOON…. At the end of each episode I post a plug for my...
His first campaign for SAVAGE SASQUANAUT garnered a lot support from friends and family, some he hadn’t anticipated.
People he’d known for years—people who had no interest in comics—showed up to support in a big way. And for that, he was incredibly grateful.
As he launched his campaign for issue two, though, Wes expected that most of those backers would not return.
But without their support, Wes wondered…
Would he fund?
Wes reviewed his numbers, reexamined the goal, and determined that even without the financial support of his wider network, he could close the gap.