With a busy day job leaving little time to work on the Kickstarter campaign for his noir thriller DECADES, he felt constantly behind the eight ball.
Especially when his campaign took off beyond his expectations.
And when he came down with Covid in the first week, he had to ask himself:
“How do I get through it?”
David never meant for this to be a big campaign.
DECADES was a book he’d already completed, and the Kickstarter for the trade paperback collection was always intended to be low-key—simply a way to get a reprint done and buy some time while he worked on his current series.
It had been a year since he'd run a Facebook Ad campaign, and he felt pretty pessimistic about their performance after the enhanced IOS privacy protections were put in place.
But as his campaign for TURNER FAMILY TERRORS #3 moved into the Dead Zone, Rob’s Facebook ads were performing three times better than they did on his last Kickstarter.
Now, with a carefully planned PR strategy and only so much money to go around, he had a choice to make:
Stick to the game plan or throw more money at ads?
Two years ago, when Rob was first starting out on Kickstarter, he didn’t have an email list or an audience he could regularly write to. But he knew an important part of...
All five issues of his comic THIS LAND were completely inked before he launched issue 1.
The plan was to serialize each issue on Kickstarter in order to cover the cost of coloring and lettering the last three issues (issues 1 & 2 were already 100% complete).
So over the span of 14 months, Mark ran Kickstarters for issues 1-4 and regularly fulfilled ahead of schedule, giving his backers confidence in his ability to deliver.
A few campaigns in, Mark realized his plan was working well.
Maybe too well.
Because his supporters knew if they were patient, they could save on shipping by skipping the middle campaigns.
So, now Mark had to figure out:
How do you run successful Kickstarter campaigns when your most ardent backers are sitting them out?
A veteran of several campaigns, she’d crunched the numbers, done her homework, and knew what running a successful Kickstarter would take.
But this time, she was determined to attract new backers to the fourth issue of her book EGORAVEN and reach a personal best in funding.
The only question was:
What would it take to get there?
As a Kickstarter veteran, Daphne had already built her mailing list and made it a habit to study her past campaigns.
“ListLaunch and ComixLaunch were both huge in helping me...
His campaign for TALES OF INTOXICA funded quickly, within the first minute of being live, and he plowed through his planned stretch goals faster than anticipated.
And with plenty of days left on the clock, he wondered—
Hitting his goal so quickly was no accident.
Michel put a lot of thought and effort into building his audience ahead of time. On the advice of a friend, he went through the ListLaunch Course before jumping into crowdfunding, giving himself a solid base to draw from.
But the key to getting your audience ready to back on day one?
“It always seems to come back to...
Their TRACY QUEEN series is very much Not Safe for Work. Although the story is full of heart and touches on some very important topics, the book contains some nudity and adult situations.
Because of that, the two creators felt limited in how they could talk about the book on social media and in ads—after all, they had to beat the algorithms, which clamped down on such content.
So how would they reach the audience they knew would love it? How would they locate podcasts, websites, and other creators willing to help promote the book?
And as launch day grew nearer, they found themselves wondering…
How sexy is too sexy?
He’d spent months putting together TODDLER-POCALYPSE, an anthology he co-wrote that was drawn by a dream team of collaborators.
He'd painstakingly put together his page and made a plan for Kickstarter success.
But once he hit launch, he quickly found himself fighting to maintain a delicate balance between life, work, and spreading the word about the campaign.
And as the “very busy 25 days” went by, George wondered if he’d ever get that balance right…
Over the last couple of years, George curated a Twitter timeline of talented and positive artists that continually made him...
He’d been slowly building up his audience, Kickstarting books, and delivering on his promises. Now, with the launch of Legends of the Realm #1: The Floated Dream, he was having his best campaign yet.
And that's when he noticed something interesting.
A large number of backers were opting for digital rewards. And Jack couldn’t help but wonder:
“Can I get them to upgrade?”
Jack spent several years growing his audience. He focused his strategy on building out a robust email list, but it hasn’t always gone as fast as he’d like.
And when Covid hit, his job got even tougher as conventions shut down.
“A surefire way to build up a...
Not only was he concerned about hitting his outward-facing Kickstarter goal for his book A-Z Baby Animal + Scientists: ABC Fine Art Book for Everyone, but like many other creators, he had a private goal he wanted to hit as well.
David had spent months building his list in anticipation, but now that it was time to launch, he found himself wondering:
“Did I put in enough work?”
David knew that the success of your Kickstarter launch is set months before it starts. He got to work building a mailing list well before his planned launch, but he wasn’t...
Caught in a time crunch, he didn’t have his Kickstarter page peer reviewed before launch, which led to some embarrassing errors in his tiers.
And as he played clean-up in the first few days of his campaign, Kurt made a promise to himself:
He’d never make the same mistake again.
Based on this experience, Kurt came up with a system for getting his page ready in time.
“Backwards planning will help you avoid delays. Call your launch day X-day. Think about everything you want to accomplish before X-day. How much time do you want for your friends/peers to have to look at your page to review and give feedback? A week?...