A few days after he hit launch on the campaign for his art book, BRIGHT IDEAS, DARK MIND, the COVID19 crisis escalated. One week later, the forced shutdowns and work closures began, affecting his wife's employment.
With his immediate financial future uncertain, Ryan nearly doubled the hours at his day job, leaving significantly less time for running the Kickstarter campaign.
And as the world fell apart around him, he wondered:
Does this campaign even have a chance?
Putting together an art book had long been a dream of Ryan’s, and now that...
It was only a day before his Kickstarter launch, and he was having a serious case of the jitters.
Like many creators, Dan had doubts and fears about his upcoming campaign.
But unlike most of them, he knew exactly where to go for help.
We’ll get back to that pre-launch freakout in a minute. But first, let’s take a look at Dan’s journey.
His comic ODYSSEY, INC started life on Webtoon, where’s he’s been posting for a year and a half, giving his readers value with the free episodes. Dan used that goodwill in a smart way:
“I post weekly on WEBTOON…. At the end of each episode I post a plug for my...
His first campaign for SAVAGE SASQUANAUT garnered a lot support from friends and family, some he hadn’t anticipated.
People he’d known for years—people who had no interest in comics—showed up to support in a big way. And for that, he was incredibly grateful.
As he launched his campaign for issue two, though, Wes expected that most of those backers would not return.
But without their support, Wes wondered…
Would he fund?
Wes reviewed his numbers, reexamined the goal, and determined that even without the financial support of his wider network, he could close the gap.
Three of his four Kickstarter campaigns have raised roughly $9,000 with an average of 300 backers. The one outlier?
His first campaign, which raised over $16,000 with almost 400 backers.
How does he achieve such consistently great results?
It's all in the planning.
Jason begins each project with an eye on quality control.
“There is a limit to how much time and energy I have as a person and as a creator. I tend to be very selective in who I collaborate with and what I work on. I look for artists who have a distinct style and whose work will elevate my...
His webcomic Impure Blood was a finalist in DC Comics’ Zuda contest, but didn’t get the ultimate prize: a publishing contract.
Now he and his collaborators had a choice to make:
Keep making the comic anyway or move on to something else?
Nathan began his long journey to Kickstarter way back in 2009, when he entered his comic Impure Blood into an online competition run by DC Comics. Readers voted on their favorite series, and winners were posted to DC’s webcomics imprint, Zuda.
“I look back and laugh at the mindset we had when we did Zuda. We were all like, 'It's all just a popularity contest! The best written/drawn comics aren't...
He’d just wrapped up a Kickstarter campaign the month before, and now he was about to hit “launch” on another project, the third issue in his long-running GOTH GHOST GIRL series.
With his previous campaign just finished—and still unfulfilled—John couldn't help but wonder:
Was his audience ready to back a new project?
Before we look at John’s second launch in two months, it’s a good question to ask why he would Kickstart multiple properties at the same time. His long-running GOTH GHOST GIRL series was a success. Shouldn't John just stick to that one title? Or, at the very least, something...
His first crack at Kickstarter had just failed, and the realization was beginning to sink in: setting a $20,000 goal without a built-in fanbase might have been a little naive.
But Rob is a finisher. He picked himself up from that failed launch more determined than ever to get his work out into the world.
The question now was: how?
In the aftermath of the campaign, Rob made the tough call to keep paying his artists out of his own pocket. Once Night Wolf #1 was complete, he once again dug deep and funded a print run himself. This felt like a big victory… except for one glaring problem:
After one successful campaign to fund the first issue of "Man of Sin", now he was ready to launch a second Kickstarter to complete the four issue mini.
To do that, he’d need to pull in more backers--and money--than he did before.
The question now was:
Andrew knew that in order to launch bigger, he needed to change his approach--and broaden his reach.
“I knew I’d have to do some things differently with the new campaign. What that exactly was I didn’t know. So, I enrolled in the ComixLaunch course and found my answers. I’m not sure I could have been...
He’d already had success over the last few years launching multiple comics Kickstarters, and like any good entrepreneur, he was looking for a new challenge—and a new market.
Simon did his research and learned that gamebook Kickstarters in the Tabletop Games category often did well. Now the question was:
Could Simon branch out?
Simon didn’t jump into the new market cold.
He studied the games category on Kickstarter and noticed that those projects tended to do well. This gave Simon the confidence to approach his existing audience.
Simon had built up a reputation and a track record over the past several years launching...
His pitch for BY THE TIME I GET TO DALLAS was going nowhere fast. The lack of response from publishers was taking a mental toll, and it would have been all too easy to throw in the towel.
But Colin knew he had a good book. And he was confident he could put together a professional product if given the chance.
So he decided to bet on himself and turn to the fastest-rising star in the comics publishing game:
Colin self-funded all of the art production for the book, putting a lot of skin in the game. Taking a “tortoise” approach, he worked hard until he felt his book was ready. Meanwhile, he joined the broader...