His sixth Kickstarter campaign, for two prose novels in his MANDRILL P.I. series, had gotten off to a hot start, but a few days in, the Dead Zone had already settled in.
As the days went on, he realized he was in for a longer dry spell than usual, and if he wanted to inject some life back into his campaign, he’d have to get creative.
But all the while, he couldn’t help but wonder…
“Is this the new normal?”
Chris had heard the chatter from other creators online:
The Kickstarter Dead Zone was hitting faster and lasting longer these days. He chalked it up to a few different possibilities.
Of his four Kickstarter campaigns, the latest, for his prose novel REBELLION, was his worst-performing.
He did not reach his stretch goal.
It’s the first time he didn’t earn a Project We Love badge.
He lost quite a few email subscribers during the campaign.
And he had very few returning backers.
In fact, his fans REALLY did not respond to this campaign at all across social media.
So why did Tom feel like this campaign was a success?
REBELLION was never meant to be a high pressure campaign for Tom.
He deliberately set a low bar for the goal, and...
He’d never run a Kickstarter before, and as he prepared his campaign for AMBER ATOMS, he realized just how much there was to learn about the platform.
But Kelly doesn’t give up easily.
And if he had to learn the entire Kickstarter process from A to Z, so be it.
He would persevere.
One of the first things Kelly realized was that he’d have to bring the crowd to the crowdfunding platform. The only problem?
He didn’t have a way to contact past customers.
“I wish I’d started my subscriber list years ago. I’ve met a lot people at conventions, but I never captured any of their information along the way. I could have had a...
It had been four years since his last Kickstarter campaign. And because all conventions were canceled due to Covid, he let his newsletter atrophy during the pandemic.
So as he readied his campaign for the director’s cut of TINSELTOWN: LOSING THE LIGHT, David couldn’t help but wonder…
“Is anyone still paying attention?”
David had built his mailing list over the years the old fashioned way: through a lot of hard work.
“Mostly doing sign ups at conventions and in-store signings. I also had a landing page, and an email signature with a link to it. I participated in a...
He’d done the groundwork, made a great book, prepped his audience, and now was certain his campaign for TRIBAL FORCE would fund quickly.
Then he hit launch.
After a decent first day, momentum slowed. By day 4, the pledges had run dry and he was scared.
And with a long month ahead of him, Gene wondered…
“Is Kickstarter the right place for me?”
Gene started in comics in the early ‘90s. At the time, Image Comics had just exploded onto the scene, and independent publishers could put their books up for sale in the direct market and get orders in the 3,000 range—a number which seemed...
He was about to hit launch on his fourth Kickstarter campaign in ten months, and the only "breaks" he’d taken in between were for fulfillment.
So as he readied himself for yet another go at crowdfunding, he wondered…
“How can I keep up this pace?”
Fortunately, Scott had already started thinking about ways to combat burnout before he began working on the book. One way he decided to lighten his load was by hiring someone else to draw it.
“This was my first issue of The Crimebusters working with an artist, as I drew the first four issues myself. It...
He’d just hired a well-known marketing company to help spread the word about the second campaign for his comic IMMORTALIS, but the results weren’t what he expected.
In fact, the experience left him questioning everything he thought he knew about crowdfunding.
And as he pored over the analytics, he wondered…
“Is social media really that important?”
In thinking about his experience with the marketing company, Shawn came to some difficult conclusions about why it didn’t work out.
“I assume it’s because we don’t have that name recognition...
The four campaigns for his alternate history series WREN had performed modestly, largely relying on family, friends, and a small but committed following on Kickstarter.
Now he was ready to branch out with a new series in a new genre, one he’d hoped would appeal more to the native Kickstarter audience.
But his email list was small and “stubbornly refused” to grow. And as he readied to launch the first issue of PIONEERS, Peter found himself staring into the unknown and wondering…
“Am I making a big mistake?”
Money and time.
As a busy wife, mom, nurse, and business owner, she had to be intentional when it came to planning her week and making sure she set aside time to push her project forward.
She’d already invested plenty of her own money to make LUNA #1 “The Awakening” happen. But she needed additional funds that only Kickstarter could bring.
So she signed up for the ComixLaunch course and got to work on the modules. But even though she had the best of intentions, she wasn’t able to finish before she needed to hit launch.
As the campaign went live, Karla was painfully aware she only had a month to get the word out. And as she looked at her busy schedule, one question in particular kept haunting her:
“How am I going to do it?”
In prior campaigns for his book GAGE AND THE DRAGON'S TEAR, he’d learned to expect a big bump on day one followed by a few more days of steady growth.
This time around, after a little action on day two, the Dead Zone set in early.
Suddenly he started questioning everything: “Was it something I did? Is something wrong with the campaign?
“Is this the end of my creative journey?”
Patrick was feeling the pressure to make something happen. But as he took a step back and analyzed the situation, he realized that he shouldn’t let panic...