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How Jim Whiting Launched An Art Book on Kickstarter--And Had His Best Campaign Ever

#creator spotlight Dec 18, 2018
 

by Clay Adams

Jim Whiting had a choice to make.

After years of Kickstarting his own series, Margo: Intergalactic Trash Collector, Jim was now faced with a different task entirely. His latest project, DarkARTS, was an oversized pin-up book featuring work by various artists. He knew he couldn’t rely on his established audience to come out and support it—and there was no guarantee the audience for a book like this even existed. 

Before hitting launch, Jim wondered, “How the heck am I going to market this?”

 


In this edition of the ComixLaunch Spotlight, you’ll learn:

  • How to choose the best category for your project
  • When you should identify your target audience
  • Why “pocket” rewards can save you

How Do You Choose the Best Kickstarter Category?

The first challenge Jim faced was deciding on a Kickstarter category. It didn’t fit neatly into any of the available options, so he had to decide:

Would this be a “book”...

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How DIARY OF NIGHT’s Will Allred Rescued His Comics Kickstarter Campaign in The Final Week

#creator spotlight Jun 08, 2018
 
By Clay Adams

Will Allred had his back to the wall. 

It was the final week of his campaign for DIARY OF NIGHT, and the funding total sat at a seemingly insurmountable $2,000 shy of his goal. With the clock ticking, Will had a difficult choice to make: cancel the campaign and try again later, or double down on his efforts to secure a win at all costs. 

Will dug deep and doubled-down. 


In this spotlight you’ll learn:

  • The most important Kickstarter metric to watch
  • How to get more people to your Kickstarter page
  • The biggest comics Kickstarter mistake

The Key to Running a Successful Comics Kickstarter

Will had already tried—unsuccessfully—to fund DIARY OF NIGHT once, so the thought of cancelling didn’t appeal to him. But the task ahead seemed daunting.

“That last week was brutal. By this point, I was nearing exhaustion, and still had around $2,000 to go to meet the goal. I still had hope, though. I had a backer that I knew I could depend...

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How First-Time Kickstarter Creator Melody Peña Raised $30K in an Hour on the Way to a Six-Figure Graphic Novel Launch!

#creator spotlight May 07, 2018
 
by Clay Adams

Melody Peña was terrified. 

After years of posting her comic, THE VELIGENT, online, she was ready to launch her first Kickstarter and put it into print. But as she built out her campaign, too many fears swirled around her head. 

What if she didn’t make her goal? What if she overlooked an important detail? What if there was a hidden expense she hadn’t accounted for? 

What if, what if, what if…!

She shouldn’t have been so worried. 


In this spotlight you’ll learn:

  • Where to post your webcomics online
  • The best day of the week to launch your Kickstarter
  • Why you need premium, higher tier options

How Long Should You Build Your Audience Before A Kickstarter Launch?

The phenomenal success of Melody’s Kickstarter just goes to show: it’s never too soon to start building your audience. 

“We have been publishing my art for about forty years, so I have a following… I have also been posting the...

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