by Clay Adams

Shawn Lewis felt stymied.

He’d just hired a well-known marketing company to help spread the word about the second campaign for his comic IMMORTALIS, but the results weren’t what he expected. 

In fact, the experience left him questioning everything he thought he knew about crowdfunding. 

And as he pored over the analytics, he wondered…

“Is social media really that important?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• why social media marketing may not be for you
• where backers really come from… and how to find them
• plus: coordinating sales channels--Kickstarters and comic-cons 

Is Social Media Marketing Really That Important to Crowdfunding?

In thinking about his experience with the marketing company, Shawn came to some difficult conclusions about why it didn’t work out. 

“I assume it’s because we don’t have that name recognition...

by Clay Adams

Peter Taylor felt screaming terror.

The four campaigns for his alternate history series WREN had performed modestly, largely relying on family, friends, and a small but committed following on Kickstarter.

Now he was ready to branch out with a new series in a new genre, one he’d hoped would appeal more to the native Kickstarter audience. 

But his email list was small and “stubbornly refused” to grow. And as he readied to launch the first issue of PIONEERS, Peter found himself staring into the unknown and wondering…

“Am I making a big mistake?” 

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how to have fun while promoting your campaign (hint: it’s not social media) 
• one small trick to help you fight the terror and succeed on Kickstarter
• Plus: how launching a new comic can help grow your audience

When Opportunity Knocks, Make a Comic Book For the First Time

After...

by Clay Adams

Karla Medrano had two problems:

Money and time. 

As a busy wife, mom, nurse, and business owner, she had to be intentional when it came to planning her week and making sure she set aside time to push her project forward. 

She’d already invested plenty of her own money to make LUNA #1 “The Awakening” happen. But she needed additional funds that only Kickstarter could bring. 

So she signed up for the ComixLaunch course and got to work on the modules. But even though she had the best of intentions, she wasn’t able to finish before she needed to hit launch. 

As the campaign went live, Karla was painfully aware she only had a month to get the word out. And as she looked at her busy schedule, one question in particular kept haunting her:

“How am I going to do it?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• marketing strategies for your Kickstarter comic
• the limits of social media...

by Clay Adams

Patrick Kellner was shocked. 

In prior campaigns for his book GAGE AND THE DRAGON'S TEAR, he’d learned to expect a big bump on day one followed by a few more days of steady growth. 

This time around, after a little action on day two, the Dead Zone set in early. 

Suddenly he started questioning everything: “Was it something I did? Is something wrong with the campaign? 

“Is this the end of my creative journey?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how community can help propel your Kickstarter 
• the key marketing principle behind cross-promotion
• plus: why you shouldn't "change horses mid-stream"

How to Weather the Dead Zone; or, “Don’t Change Horses Mid-Stream”

Patrick was feeling the pressure to make something happen. But as he took a step back and analyzed the situation, he realized that he shouldn’t let panic...

by Clay Adams

Sam Johnson was feeling the time crunch. 

Running a Kickstarter can feel like a full-time job, so he usually builds his crowdfunding campaigns around off days from work, but he’d already used most of his year's allowance of holidays on his Kickstarter for Cabra Cini: Voodoo Junkie Hitwoman. 

Now, with a brand new campaign for his long-running Geek Girl series about to launch, he knew he’d have to run it around his busy schedule. The only question was:

How do you work two jobs without burning out? 

In this edition of the ComixLaunch Spotlight, you’ll learn:

• best practices for serializing your comic on Kickstarter
• how targeting the collector’s market can bring in new readers
• plus: time management strategies for busy crowdfunders

How to Build Your Comic Book Audience Over Time

Sam first launched Geek-Girl with a short, black & white comic that came out into 2009, focusing on Ruby Kaye, a.k.a....

by Clay Adams

David Taylor felt overworked. 

With a busy day job leaving little time to work on the Kickstarter campaign for his noir thriller DECADES, he felt constantly behind the eight ball. 

Especially when his campaign took off beyond his expectations. 

And when he came down with Covid in the first week, he had to ask himself:

“How do I get through it?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how to market a reprint of an older book on Kickstarter
• tips for pitching your comic series
• plus: time management for busy crowdfunding creators

How to Market A Reprint of an Older Book on Kickstarter

David never meant for this to be a big campaign. 

DECADES was a book he’d already completed, and the Kickstarter for the trade paperback collection was always intended to be low-key—simply a way to get a reprint done and buy some time while he worked on his current series.

“I...

by Clay Adams

Robert Krisch was surprised.

It had been a year since he'd run a Facebook Ad campaign, and he felt pretty pessimistic about their performance after the enhanced IOS privacy protections were put in place.

But as his campaign for TURNER FAMILY TERRORS #3 moved into the Dead Zone, Rob’s Facebook ads were performing three times better than they did on his last Kickstarter. 

Now, with a carefully planned PR strategy and only so much money to go around, he had a choice to make:

Stick to the game plan or throw more money at ads?

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to build a foundation for Kickstarter success
• The power of community 
• The benefits of working with a PR Firm

Building a Foundation for Kickstarter Success

Two years ago, when Rob was first starting out on Kickstarter, he didn’t have an email list or an audience he could regularly write to. But he knew an important part of...

by Clay Adams

Mark Abnett was a victim of his own success.

All five issues of his comic THIS LAND were completely inked before he launched issue 1.

The plan was to serialize each issue on Kickstarter in order to cover the cost of coloring and lettering the last three issues (issues 1 & 2 were already 100% complete). 

So over the span of 14 months, Mark ran Kickstarters for issues 1-4 and regularly fulfilled ahead of schedule, giving his backers confidence in his ability to deliver. 

A few campaigns in, Mark realized his plan was working well. 

Maybe too well. 

Because his supporters knew if they were patient, they could save on shipping by skipping the middle campaigns. 

So, now Mark had to figure out:

How do you run successful Kickstarter campaigns when your most ardent backers are sitting them out? 

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to Build Loyalty in Your Kickstarter Audience
• Variant Cover...

by Clay Adams

Daphne Lage wanted to push herself. 

A veteran of several campaigns, she’d crunched the numbers, done her homework, and knew what running a successful Kickstarter would take. 

But this time, she was determined to attract new backers to the fourth issue of her book EGORAVEN and reach a personal best in funding.

Her goal? 

$6,000. 

The only question was:

What would it take to get there?

In this edition of the ComixLaunch Spotlight, you'll learn: 

• the importance of the pre-launch page, catch-up tiers, and studying other campaigns 
• why (and when) you should get involved in the Kickstarter community
• plus: are podcast appearances the unicorn you should be chasing?

Use the Kickstarter Pre-Launch Page to Drive a Big First Day

As a Kickstarter veteran, Daphne had already built her mailing list and made it a habit to study her past campaigns. 

“ListLaunch and ComixLaunch were both huge in helping me...

by Clay Adams

Michel Abstracto had a good problem. 

His campaign for TALES OF INTOXICA funded quickly, within the first minute of being live, and he plowed through his planned stretch goals faster than anticipated. 

And with plenty of days left on the clock, he wondered—

“What now?” 

In this edition of the ComixLaunch Spotlight, you'll learn:

• how to build a rabid fanbase that's ready to support on day one
• the limiting beliefs that hold creators back
• plus: secrets of live-streaming your launch

How to Build a Rabid Fanbase That's Ready to Back on Day One

Hitting his goal so quickly was no accident.

Michel put a lot of thought and effort into building his audience ahead of time. On the advice of a friend, he went through the ListLaunch Course before jumping into crowdfunding, giving himself a solid base to draw from. 

But the key to getting your audience ready to back on day one?

“It always seems to come back to...