NOW LIVE! 157 – Winning Kickstarter Beliefs & the Stories We Tell Ourselves
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How First Time Kickstarter Creator Rene Pfitzner Raised Nearly $9,000 In His First Ever Comics Campaign

creator spotlight Aug 14, 2018
 
by Clay Adams

Rene Pfitzner felt like he was flying in the dark. 

It was his first-ever Kickstarter campaign, and there were a lot of unknowns. But he’d methodically worked his way through the ComixLaunch Course and felt like he had a solid plan in place. 

Now it was time to put it into action. 


In this edition of the ComixLaunch Spotlight, you’ll learn:

  • How to build an audience before you launch
  • The importance of having a pre-launch plan
  • How to drive traffic to your Kickstarter campaign

 

Should I Post My Comic For Free On The Web?

Rene knew that in crowdfunding, the crowd brings the funds, but YOU have to bring the crowd. 

He had been following the YouTube channel of creator Jason Brubaker (reMIND, Sithrah), a Kickstarter veteran who recommends building an audience by posting your comic for free online. A quick check of the most funded comics Kickstarters of all time reveals that—yes, posting for free online helps.    

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How TREASURES OF THE DEEP SLUMBER’s Jerry Willoughby Used Facebook Ads To Power His Best Comics Kickstarter Launch Ever

creator spotlight Jul 11, 2018
 

By Clay Adams

Jerry Willoughby was feeling determined.

After his last Kickstarter failed to fund, Jerry knew he needed to expand his marketing efforts if he wanted his new campaign to succeed. So, heeding the old Henry Ford maxim that “Stopping advertising to save money is like stopping a clock to save time,” he decided to go all in on Facebook ads.

The only question was: “Would it work?”


In this edition of the ComixLaunch Spotlight, you’ll learn:

  • Why you need enthusiastic collaborators
  • The key to a successful Facebook ad—and when to implement it
  • Jerry’s specific ad strategy that led to successful funding

Lessons Learned from a Failed Kickstarter

Before he launched again, Jerry took a long, hard look at what went wrong last time.

“The biggest lesson I learned from my last failed campaign was that you can't launch with no audience. I thought that the same people that backed me in 2012 would come out to back me five years later. I...

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How DIARY OF NIGHT’s Will Allred Rescued His Comics Kickstarter Campaign in The Final Week

#creator spotlight Jun 08, 2018
 
By Clay Adams

Will Allred had his back to the wall. 

It was the final week of his campaign for DIARY OF NIGHT, and the funding total sat at a seemingly insurmountable $2,000 shy of his goal. With the clock ticking, Will had a difficult choice to make: cancel the campaign and try again later, or double down on his efforts to secure a win at all costs. 

Will dug deep and doubled-down. 


In this spotlight you’ll learn:

  • The most important Kickstarter metric to watch
  • How to get more people to your Kickstarter page
  • The biggest comics Kickstarter mistake

The Key to Running a Successful Comics Kickstarter

Will had already tried—unsuccessfully—to fund DIARY OF NIGHT once, so the thought of cancelling didn’t appeal to him. But the task ahead seemed daunting.

“That last week was brutal. By this point, I was nearing exhaustion, and still had around $2,000 to go to meet the goal. I still had hope, though. I had a backer that I knew I could depend...

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How First-Time Kickstarter Creator Melody Peña Raised $30K in an Hour on the Way to a Six-Figure Graphic Novel Launch!

#creator spotlight May 07, 2018
 
by Clay Adams

Melody Peña was terrified. 

After years of posting her comic, THE VELIGENT, online, she was ready to launch her first Kickstarter and put it into print. But as she built out her campaign, too many fears swirled around her head. 

What if she didn’t make her goal? What if she overlooked an important detail? What if there was a hidden expense she hadn’t accounted for? 

What if, what if, what if…!

She shouldn’t have been so worried. 


In this spotlight you’ll learn:

  • Where to post your webcomics online
  • The best day of the week to launch your Kickstarter
  • Why you need premium, higher tier options

How Long Should You Build Your Audience Before A Kickstarter Launch?

The phenomenal success of Melody’s Kickstarter just goes to show: it’s never too soon to start building your audience. 

“We have been publishing my art for about forty years, so I have a following… I have also been posting the...

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How to Go From $0 Raised to 1000% Funded on Kickstarter with THE EDGAR ALLAN POE CHRONICLES’ James Mascia

creator spotlight Apr 01, 2018
 

by Clay Adams

James Mascia was ready to quit. 

His first comics Kickstarter campaign failed to fund without raising a dime, so he took his next project to Indiegogo.

But when that book didn't reach its funding goal, Indiegogo’s “you-keep-what-you-raise” model left him on the hook with backers—and in a deep hole financially.   

James went back to Kickstarter and was temporarily buoyed when that campaign squeaked past the goal line, but the project fell apart in the fulfillment stage after a series of artists failed to deliver.  

With two jobs, a wife and two children, making comics in his spare time no longer seemed worth the expense or hassle. 

And then he got an email that changed everything.


In this spotlight, you’ll learn:

  • The concrete steps James took to turn his comics business around
  • How his latest project reached 1000% funding
  • One mindset shift that made the most difference

Why You Should Network

Despite the hard...

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How To Crowdfund Your Comic Book On Indiegogo, With TALES OF THE TWELVE STARS Writer Albert Lim

creator spotlight Mar 07, 2018
 

by Clay Adams

 
How do you kickstart a comic if Kickstarter isn’t available in your country?

If you’re TALES OF THE TWELVE STARS writer Albert Lim, you go indie.

…Indiegogo, that is.

 


In this spotlight, you’ll learn:

  • The major differences between Indiegogo and Kickstarter
  • The biggest challenge Albert faced with the Indiegogo platform
  • His best advice to new comic creators 

 

What If Kickstarter Isn’t Available in Your Country?

When comic book writer Albert Lim discovered Kickstarter isn’t available in Malaysia, he wasn’t surprised.

“Finding venues and events where I can sell my books is a challenge… While they do exist in Malaysia, many of them are not very well-known.”

But he didn't let lack of access to the number one crowdfunding platform stop him from launching his book. Albert buckled down, did his research, and found that one site was available to him: Indiegogo.

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Creator Amélie Hutt (ANGELS POWER) on How to Raise More Than $24,000.00 in Your First Comic Book Kickstarter Campaign

creator spotlight Feb 09, 2018
 
By Clay Adams

 

Amélie Hutt was feeling overwhelmed. 

She’d never run a Kickstarter campaign before, and the learning curve was steep. Everything leading up to the launch was new, stressful, and humbling. And she didn’t like the feeling of vulnerability that comes with launching a campaign.

“I shy away from success,” she says. “I shy away from asking for things. I have to get over that.”

She did. 

In a big way. 


In this spotlight, you’ll learn: 

  • How Amélie grew her audience online before the launch
  • How she uses Patreon to supplement her business
  • Amélie’s one big Kickstarter regret


The Secret of a Huge Kickstarter Launch

What do The Order of the Stick, Steve Lichman, and Penny Arcade all have in common?

They were all popular webcomics long before becoming six- and seven-figure Kickstarter campaigns.

Because of these comics—and projects like them—Amélie knew that...

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How Writer Kevin Joseph Doubled His Best Ever Kickstarter Backer Count and Raised Over $12,000.00 for His Latest Comic Book

creator spotlight Jan 09, 2018
 
By Clay Adams

 

Kevin Joseph had a problem. 

After drawing five issues of TART, the indie comic about a time-traveling demon hunter, Kevin's TART co-creator, artist Ludovic Sallé, decided to make a career change away from illustrating comics...

Right in the middle of a story arc.

Instead of getting down, Kevin got down to work.

 


In this ComixLaunch Creator Spotlight you’ll learn: 

•         How Kevin recovered from losing his artist collaborator and took bold action to find a replacement.

•         How he grew his audience between issues—and during the dreaded Kickstarter dead zone.

•         The one crowdfunding technique Kevin won’t try again.


How to Replace an Artist

First things, first: Kevin needed an artist.

And he decided to go bold.

“We met Karl Moline, the incredible artist who...

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