He’d just hired a well-known marketing company to help spread the word about the second campaign for his comic IMMORTALIS, but the results weren’t what he expected.
In fact, the experience left him questioning everything he thought he knew about crowdfunding.
And as he pored over the analytics, he wondered…
“Is social media really that important?”
In thinking about his experience with the marketing company, Shawn came to some difficult conclusions about why it didn’t work out.
“I assume it’s because we don’t have that name recognition...
The four campaigns for his alternate history series WREN had performed modestly, largely relying on family, friends, and a small but committed following on Kickstarter.
Now he was ready to branch out with a new series in a new genre, one he’d hoped would appeal more to the native Kickstarter audience.
But his email list was small and “stubbornly refused” to grow. And as he readied to launch the first issue of PIONEERS, Peter found himself staring into the unknown and wondering…
“Am I making a big mistake?”
Money and time.
As a busy wife, mom, nurse, and business owner, she had to be intentional when it came to planning her week and making sure she set aside time to push her project forward.
She’d already invested plenty of her own money to make LUNA #1 “The Awakening” happen. But she needed additional funds that only Kickstarter could bring.
So she signed up for the ComixLaunch course and got to work on the modules. But even though she had the best of intentions, she wasn’t able to finish before she needed to hit launch.
As the campaign went live, Karla was painfully aware she only had a month to get the word out. And as she looked at her busy schedule, one question in particular kept haunting her:
“How am I going to do it?”
In prior campaigns for his book GAGE AND THE DRAGON'S TEAR, he’d learned to expect a big bump on day one followed by a few more days of steady growth.
This time around, after a little action on day two, the Dead Zone set in early.
Suddenly he started questioning everything: “Was it something I did? Is something wrong with the campaign?
“Is this the end of my creative journey?”
Patrick was feeling the pressure to make something happen. But as he took a step back and analyzed the situation, he realized that he shouldn’t let panic...
Running a Kickstarter can feel like a full-time job, so he usually builds his crowdfunding campaigns around off days from work, but he’d already used most of his year's allowance of holidays on his Kickstarter for Cabra Cini: Voodoo Junkie Hitwoman.
Now, with a brand new campaign for his long-running Geek Girl series about to launch, he knew he’d have to run it around his busy schedule. The only question was:
How do you work two jobs without burning out?
Sam first launched Geek-Girl with a short, black & white comic that came out into 2009, focusing on Ruby Kaye, a.k.a....
With a busy day job leaving little time to work on the Kickstarter campaign for his noir thriller DECADES, he felt constantly behind the eight ball.
Especially when his campaign took off beyond his expectations.
And when he came down with Covid in the first week, he had to ask himself:
“How do I get through it?”
David never meant for this to be a big campaign.
DECADES was a book he’d already completed, and the Kickstarter for the trade paperback collection was always intended to be low-key—simply a way to get a reprint done and buy some time while he worked on his current series.
It had been a year since he'd run a Facebook Ad campaign, and he felt pretty pessimistic about their performance after the enhanced IOS privacy protections were put in place.
But as his campaign for TURNER FAMILY TERRORS #3 moved into the Dead Zone, Rob’s Facebook ads were performing three times better than they did on his last Kickstarter.
Now, with a carefully planned PR strategy and only so much money to go around, he had a choice to make:
Stick to the game plan or throw more money at ads?
Two years ago, when Rob was first starting out on Kickstarter, he didn’t have an email list or an audience he could regularly write to. But he knew an important part of...
All five issues of his comic THIS LAND were completely inked before he launched issue 1.
The plan was to serialize each issue on Kickstarter in order to cover the cost of coloring and lettering the last three issues (issues 1 & 2 were already 100% complete).
So over the span of 14 months, Mark ran Kickstarters for issues 1-4 and regularly fulfilled ahead of schedule, giving his backers confidence in his ability to deliver.
A few campaigns in, Mark realized his plan was working well.
Maybe too well.
Because his supporters knew if they were patient, they could save on shipping by skipping the middle campaigns.
So, now Mark had to figure out:
How do you run successful Kickstarter campaigns when your most ardent backers are sitting them out?
A veteran of several campaigns, she’d crunched the numbers, done her homework, and knew what running a successful Kickstarter would take.
But this time, she was determined to attract new backers to the fourth issue of her book EGORAVEN and reach a personal best in funding.
The only question was:
What would it take to get there?
As a Kickstarter veteran, Daphne had already built her mailing list and made it a habit to study her past campaigns.
“ListLaunch and ComixLaunch were both huge in helping me...
His campaign for TALES OF INTOXICA funded quickly, within the first minute of being live, and he plowed through his planned stretch goals faster than anticipated.
And with plenty of days left on the clock, he wondered—
Hitting his goal so quickly was no accident.
Michel put a lot of thought and effort into building his audience ahead of time. On the advice of a friend, he went through the ListLaunch Course before jumping into crowdfunding, giving himself a solid base to draw from.
But the key to getting your audience ready to back on day one?
“It always seems to come back to...