by Clay Adams

In our first video spotlight, I talk to Sarah Cooke, winner of Mad Cave’s 2023 Talent Search and the 2023 Negative Space Women’s Comic Book Writing Competition. She's the co-creator of the award-winning sci-fi web series My Human Experience. Her published works include No Spell Lasts Forever, Olive and the Ogre, and an essay in How to Analyze & Review Comics: A Handbook on Comics Criticism. As a comics reporter, she has written for Marvel, DC Comics, Women Write About Comics, CBR, Voice of Youth Advocates, WTAP Television, and more.

In the Edition of the ComixLaunch Spotlight, you'll learn:

• how small steps lead to big things
• why Kickstarter is a great platform for audience growth
• plus: Sarah's best advice for new creators

Connect with Sarah:   

Substack:

 sarahlindseycooke.substack.com

Social Media:

Instagram: @sarahcookewriter

Twitter: @sarahcookewrite

Follow Sarah on Kickstarter:

CLICK HERE

Would You Like to Learn the Strategies Sarah and ...

by Clay Adams

Mike Connell was stumped.

He knew his campaign for FERAL #1: THE BEAST WITHIN would be very different from his previous Kickstarter. For one, this would be the first in a series, not a standalone book. 

Second—and more importantly—it was for a single issue floppy rather than a full trade. 

Mike knew he needed to price it so the numbers made sense, but every time he crunched them, he came out closer in price to the trade than felt comfortable. 

Worried about how his returning backers would feel about it, Mike wondered…

“How much should I REALLY charge for my single issue comic?”

In this edition of the ComixLaunch Spotlight, you'll learn:

• how to serialize your comic book on Kickstarter
• how to build buzz ahead of your launch…and one surprising place to do it
• Plus: how to price your single issue comic book on Kickstarter 

How to Serialize Your Comic Book on Kickstarter

The decision to serialize a comic on Kickstarter wasn’t made lightly by Mike...

By Clay Adams

For Randy Stone, the struggle was real. 

Serializing his comic, BULLET ADVENTURES, on Kickstarter was a constant juggling act. 

Social media posts, always trying to reach a wider audience, balancing family life with two young kids and a full time job outside of comics... it never felt like he had enough time to put into promoting his projects.

And with only so much time on the clock, and so many hours in the day, Randy was left wondering…

“How can I do it all?”

In this edition of the ComixLaunch Spotlight, you'll learn:

• tips for serializing an ongoing comic book on Kickstarter
• the power of team-ups to grow your audience
• plus: time management for busy crowdfunders 

Tips For Serializing an Ongoing Comic Book on Kickstarter

Despite the stress, Randy was keenly aware of the benefits of serializing his comic through crowdfunding.

“One big benefit is that you start to build a back catalogue where people can add-on previous issues (or back catch up t...

by Clay Adams

Chris Brimmage felt gobsmacked.

His sixth Kickstarter campaign, for two prose novels in his MANDRILL P.I. series, had gotten off to a hot start, but a few days in, the Dead Zone had already settled in.

As the days went on, he realized he was in for a longer dry spell than usual, and if he wanted to inject some life back into his campaign, he’d have to get creative. 

But all the while, he couldn’t help but wonder…

“Is this the new normal?” 

In this edition of the ComixLaunch Spotlight, you'll learn:

• how to build excitement during the Dead Zone
• why FOMO is your friend
• plus: balancing work/life/comics and the power of NOW

Are Longer Dead Zones the New Normal on Kickstarter? 

Chris had heard the chatter from other creators online: 

The Kickstarter Dead Zone was hitting faster and lasting longer these days. He chalked it up to a few different possibilities.

“Creators in general have gotten better about driving traffic on day one of launch, so ...

by Clay Adams 

Tom Leveen felt satisfied. 

Of his four Kickstarter campaigns, the latest, for his prose novel REBELLION, was his worst-performing. 

He did not reach his stretch goal. 

It’s the first time he didn’t earn a Project We Love badge.

He lost quite a few email subscribers during the campaign.

And he had very few returning backers. 

In fact, his fans REALLY did not respond to this campaign at all across social media. 

So why did Tom feel like this campaign was a success? 

In this edition of the ComixLaunch Spotlight, you’ll learn:

• why you should use trackable links for your crowdfunding campaign
• when to panic over unsubscribes to your mailing list (hint: never)
• plus: Comics vs. Prose on Kickstarter

Lesson 1: Understand the Limitations of Your Crowdfunding Project

REBELLION was never meant to be a high pressure campaign for Tom.

He deliberately set a low bar for the goal, and he capped the campaign at 15 days, both of which allowed him to bypa...

by Clay Adams

Kelly Yates felt daunted.

He’d never run a Kickstarter before, and as he prepared his campaign for AMBER ATOMS, he realized just how much there was to learn about the platform.  

But Kelly doesn’t give up easily. 

And if he had to learn the entire Kickstarter process from A to Z, so be it.

He would persevere.

In this edition of the ComixLaunch Spotlight, you'll learn:

• how to grow your comic book audience
• the most surprising weapon in your arsenal
• plus: how to escape the Kickstarter dead zone

How to Grow Your Comic Book Audience

One of the first things Kelly realized was that he’d have to bring the crowd to the crowdfunding platform. The only problem?  

He didn’t have a way to contact past customers. 

“I wish I’d started my subscriber list years ago. I’ve met a lot people at conventions, but I never captured any of their information along the way. I could have had a substantial subscriber list at this point. Lesson learned!”

He jumped righ...

by Clay Adams

David Lucarelli was nervous. 

It had been four years since his last Kickstarter campaign. And because all conventions were canceled due to Covid, he let his newsletter atrophy during the pandemic. 

So as he readied his campaign for the director’s cut of TINSELTOWN: LOSING THE LIGHT, David couldn’t help but wonder…

“Is anyone still paying attention?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how to re-engage a cold audience ahead of your Kickstarter
• creative ways of spreading the word during the Dead Zone 
• plus: it's OK if some of your efforts backfire

How to Re-Engage A Cold Audience Ahead of Your Kickstarter

David had built his mailing list over the years the old fashioned way: through a lot of hard work.

“Mostly doing sign ups at conventions and in-store signings. I also had a landing page, and an email signature with a link to it. I participated in a few group giveaways too, to funnel even more people onto the list.”

Wh...

by Clay Adams

Gene Jimenez felt confident. 

He’d done the groundwork, made a great book, prepped his audience, and now was certain his campaign for TRIBAL FORCE would fund quickly. 

Then he hit launch. 

After a decent first day, momentum slowed. By day 4, the pledges had run dry and he was scared.

And with a long month ahead of him, Gene wondered…

“Is Kickstarter the right place for me?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how to grow your audience before your campaign
• how to turn around a slow start on Kickstarter 
• plus: best practices for promoting your campaign on podcasts

How to Grow Your Audience Before Your Campaign

Gene started in comics in the early ‘90s. At the time, Image Comics had just exploded onto the scene, and independent publishers could put their books up for sale in the direct market and get orders in the 3,000 range—a number which seemed “bottom of the barrel” then, but now seems like a huge print run for indie...

by Clay Adams

Scott Harris-King felt burned out. 

He was about to hit launch on his fourth Kickstarter campaign in ten months, and the only "breaks" he’d taken in between were for fulfillment. 

So as he readied himself for yet another go at crowdfunding, he wondered…

“How can I keep up this pace?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• how to find and hire an artist for your comic book Kickstarter
• why cross-promoting is essential for crowdfunding success
• plus: how to avoid burnout--for you and your backers

How to Find and Hire an Artist for Your Comic Book Kickstarter

Fortunately, Scott had already started thinking about ways to combat burnout before he began working on the book. One way he decided to lighten his load was by hiring someone else to draw it.  

“This was my first issue of The Crimebusters working with an artist, as I drew the first four issues myself. It was actually a very smooth process (which I have learned from other...

by Clay Adams

Shawn Lewis felt stymied.

He’d just hired a well-known marketing company to help spread the word about the second campaign for his comic IMMORTALIS, but the results weren’t what he expected. 

In fact, the experience left him questioning everything he thought he knew about crowdfunding. 

And as he pored over the analytics, he wondered…

“Is social media really that important?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• why social media marketing may not be for you
• where backers really come from… and how to find them
• plus: coordinating sales channels--Kickstarters and comic-cons 

Is Social Media Marketing Really That Important to Crowdfunding?

In thinking about his experience with the marketing company, Shawn came to some difficult conclusions about why it didn’t work out. 

“I assume it’s because we don’t have that name recognition to stand out on social media, so the analytics didn’t have a big enough sample size to get any ...