By Clay Adams
After his last Kickstarter failed to fund, Jerry knew he needed to expand his marketing efforts if he wanted his new campaign to succeed. So, heeding the old Henry Ford maxim that “Stopping advertising to save money is like stopping a clock to save time,” he decided to go all in on Facebook ads.
The only question was: “Would it work?”
Before he launched again, Jerry took a long, hard look at what went wrong last time.
“The biggest lesson I learned from my last failed campaign was that you can't launch with no audience. I thought that the same people that backed me in 2012 would come out to back me five years later. I...
by Clay Adams
His first comics Kickstarter campaign failed to fund without raising a dime, so he took his next project to Indiegogo.
But when that book didn't reach its funding goal, Indiegogo’s “you-keep-what-you-raise” model left him on the hook with backers—and in a deep hole financially.
James went back to Kickstarter and was temporarily buoyed when that campaign squeaked past the goal line, but the project fell apart in the fulfillment stage after a series of artists failed to deliver.
With two jobs, a wife and two children, making comics in his spare time no longer seemed worth the expense or hassle.
And then he got an email that changed everything.
Despite the hard...
by Clay Adams
If you’re TALES OF THE TWELVE STARS writer Albert Lim, you go indie.
…Indiegogo, that is.
When comic book writer Albert Lim discovered Kickstarter isn’t available in Malaysia, he wasn’t surprised.
“Finding venues and events where I can sell my books is a challenge… While they do exist in Malaysia, many of them are not very well-known.”
But he didn't let lack of access to the number one crowdfunding platform stop him from launching his book. Albert buckled down, did his research, and found that one site was available to him: Indiegogo.
She’d never run a Kickstarter campaign before, and the learning curve was steep. Everything leading up to the launch was new, stressful, and humbling. And she didn’t like the feeling of vulnerability that comes with launching a campaign.
“I shy away from success,” she says. “I shy away from asking for things. I have to get over that.”
In a big way.
What do The Order of the Stick, Steve Lichman, and Penny Arcade all have in common?
They were all popular webcomics long before becoming six- and seven-figure Kickstarter campaigns.
Because of these comics—and projects like them—Amélie knew that...
After drawing five issues of TART, the indie comic about a time-traveling demon hunter, Kevin's TART co-creator, artist Ludovic Sallé, decided to make a career change away from illustrating comics...
Right in the middle of a story arc.
Instead of getting down, Kevin got down to work.
• How Kevin recovered from losing his artist collaborator and took bold action to find a replacement.
• How he grew his audience between issues—and during the dreaded Kickstarter dead zone.
• The one crowdfunding technique Kevin won’t try again.
First things, first: Kevin needed an artist.
And he decided to go bold.
“We met Karl Moline, the incredible artist who...