Erin Ptah had a plan. 

She’d filled out her spreadsheets, worked carefully to build her sales page for the "Leif & Thorn" Kickstarter, and come up with a guiding philosophy that would see her through all phases of the campaign.

Now she just had to execute.

In this edition of the ComixLaunch Spotlight, you’ll learn:

• Why having a guiding principle is important
• One simple trick to boost funding
• How to resist “shiny objects” 

Erin’s Kickstarter Philosophy: Keep it Simple

Like many successful business owners, Erin knew that before she even made a sale, she needed a guiding principle—a philosophy she could always fall back on in the face of difficult decisions. So she settled on what would be her mantra throughout the Kickstarter:

Keep it Simple.

“The philosophy is, the more variables you introduce, the more opportunities you give yourself to screw up. Since this was my first time fulfilling a Kickstarter, it...

By Clay Adams

James Powell was feeling confident.

After two successful Kickstarter campaigns for his children’s horror comic, House of Fear, James felt the time was right to get his stories out to a wider audience. Before, he’d been too scared to pitch his work to a publisher. What if he wasn’t ready? What if they could tell he didn’t know what he was doing?

But now, armed with the confidence gained from crowdfunding success, James was ready.

It was time to submit.

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to pitch your book to a publisher
• What to do while you wait to hear back
• Why failure isn’t the end… and neither is success

How To Pitch Your Comic Book Or Graphic Novel To A Publisher

James knew that he couldn’t just spray his pitch around to every publisher in the game. His experience with Kickstarter told him that having a specific, targeted plan was important to success. 

“I made a list (a...

By Clay Adams

Travis Gibb was feeling stretched thin. 

With two campaigns running at once, he felt pressure to make both succeed. But as a collaborator on one project and "just the writer" on the other, Travis wasn’t fully in charge of either. 

How was he going to get through this month?

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to work with collaborators on a Kickstarter campaign
• The secret to a successful launch
• One trick to turbo-charge your final week

How to Work with Collaborators on Kickstarter

Both of Travis’ campaigns were a challenge—for very different reasons.

“One of those campaigns (DOG DAYS) was run by another publisher. It was challenging because I couldn’t build the campaign as I saw fit. I didn’t have complete control of how much we needed to raise. I didn’t know all the backend numbers, and I didn’t get a lot of pre-campaign planning in. I also...

by Clay Adams

Andy Perry needed a change.

Like many creators, he’d had an idea for a comic, which he successfully funded on Kickstarter. But by his own estimation, about 90% of his pledges came from friends and family. 

For his next campaign, Andy swore he’d expand his fanbase and get that percentage down. There was only one problem.

He didn’t know where to start.

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to grow your mailing list
• Why a Mastermind group can help your creative business
• The mindset needed for Kickstarter success

What is a Mastermind Group?

Andy decided he needed a support system, so he joined the ComixLaunch MasterMind, a group of creators who meet once a month to help each other grow their creative businesses. 

“Being around like-minded creatives gave me a sense of reassurance. I’d picked people’s brains before and received loads of help, but this was a forum where everyone...

by Clay Adams

Jim Whiting had a choice to make.

After years of Kickstarting his own series, Margo: Intergalactic Trash Collector, Jim was now faced with a different task entirely. His latest project, DarkARTS, was an oversized pin-up book featuring work by various artists. He knew he couldn’t rely on his established audience to come out and support it—and there was no guarantee the audience for a book like this even existed. 

Before hitting launch, Jim wondered, “How the heck am I going to market this?”

In this edition of the ComixLaunch Spotlight, you’ll learn:

• How to choose the best category for your project
• When you should identify your target audience
• Why “pocket” rewards can save you

How Do You Choose the Best Kickstarter Category?

The first challenge Jim faced was deciding on a Kickstarter category. It didn’t fit neatly into any of the available options, so he had to decide:

Would this be a “book”...

By Clay Adams

Will Allred had his back to the wall. 

It was the final week of his campaign for DIARY OF NIGHT, and the funding total sat at a seemingly insurmountable $2,000 shy of his goal. With the clock ticking, Will had a difficult choice to make: cancel the campaign and try again later, or double down on his efforts to secure a win at all costs. 

Will dug deep and doubled-down. 

In this spotlight you’ll learn:

• The most important Kickstarter metric to watch
• How to get more people to your Kickstarter page
• The biggest comics Kickstarter mistake

The Key to Running a Successful Comics Kickstarter

Will had already tried—unsuccessfully—to fund DIARY OF NIGHT once, so the thought of cancelling didn’t appeal to him. But the task ahead seemed daunting.

“That last week was brutal. By this point, I was nearing exhaustion, and still had around $2,000 to go to meet the goal. I still had hope, though. I had a backer that I knew I could depend...

by Clay Adams

Melody Peña was terrified. 

After years of posting her comic, THE VELIGENT, online, she was ready to launch her first Kickstarter and put it into print. But as she built out her campaign, too many fears swirled around her head. 

What if she didn’t make her goal? What if she overlooked an important detail? What if there was a hidden expense she hadn’t accounted for? 

What if, what if, what if…!

She shouldn’t have been so worried. 

In this spotlight you’ll learn:

• Where to post your webcomics online
• The best day of the week to launch your Kickstarter
• Why you need premium, higher tier options

How Long Should You Build Your Audience Before A Kickstarter Launch?

The phenomenal success of Melody’s Kickstarter just goes to show: it’s never too soon to start building your audience. 

“We have been publishing my art for about forty years, so I have a following… I have also been posting the...